If you google the phrase “Google TV” you will find that the announcement around the mysterious device is apparently tomorrow at their I/O Developer conference. It’s expected that Google will be making the announcement with Sony and Logitech and will call it “Smart TV”. It will be interesting to see if they are offering a set top box or something that is integrated into the TV hardware itself. Google has probably chosen this forum to make the announcement to attract developers to create applications for their TV platform.
It would be a game changer is if this platform included a way to record live TV (TiVo like functionality). Set top boxes such as AppleTV have not had wide market penetration since they lack this ability (or talk to anything outside Appleland). Recording live TV would go against the Apple’s revenue model of pay as you go (yes you will have to pay to watch an episode of Hell’s Kitchen).
Click here for Tech of the Hub’s previous entry on the subject on how Google’s TV ecosystem will probably work.