The Economics of HD Downloads

November 9, 2010

The economics of hi-def movie and TV show downloads just don’t make sense. I recently saw caught some of the hit show Sons of Anarchy and was hooked.  I wanted to go back watch all of season one and thought it was a good opportunity to buy it on-line and download it.  The cost per episode on both Amazon and iTunes is $2.99.  For the entire seasson, it’s $31.99.  On the other hand, you can buy it on blu-ray for also $31.99.

Truth be told, Tech of the Hub is not like the rest of the market.  Most folks would be happy buying the standard definition versions of the episodes for $1.99 each, $22 for the season.  But not the Hub.  The Hub is always looking for the best audio and video experience possible in the home.  Well, maybe not for a show like Jersey Shore.

Why would I download the Sons of Anarchy in 720p and stereo sound when I can have the blu-ray in 1080p and DTS surround?  Why settle for second best?  Add on top of that blu-ray extras, the pricing  boggles the mind.

In theory, downloadable shows should cost less.  When you factor in the blu-ray’s costs of delivery, packaging, production and inventory carrying costs, it’s puzzling how both mediums can be the same price.

So, for now blu-ray is still in business.  It’s just a matter of time before we can get blu-ray quality downloads at a better price.  For now, I am fine giving up instant gratification and happy to wait for my Sons of Anarchy blu-ray to show up.   

Sons of Anarchy: Season One [Blu-ray]

Tags: Amazon, Blu-ray, iTunes, Sons of Anarchy, streaming

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