The Scoop on Apple’s iCloud

June 5, 2011

There’s been a lot of speculation about the iCloud service that will be unveiled at Apple’s World Wide Developer Conference (WWDC). Some though Apple was going to go head-to-head with the airlines. iCloud was thought to be some form of personal high speed transport. Most of the mainstream media reports it has to do with storing your data (specifically your songs) in the mysterious cloud.

In fact, Tech of the Hub has the scoop on what iCloud really is. iCloud is an experience. Yes, you heard right, it’s an experience. It’s the happy feeling you get when you walk into the Apple store and are greeted by an assortment of excited employees, the touch of a nicely finished wood table and the pleasing look of architectural glass. It’s the same feeling after you wait in-line all night and finally get the newly released iPhone or iPad. It’s the smell of new electronics. How did Apple figure out to sell that elated feeling on demand? Well, it goes back to Steve Job’s early days where he went on a spiritual quest to India and experimented with psychedelics. Steve went on a mission to bottle and sell those powerful emotions. Up to this point, to experience them you had to buy a physical product from Apple or visit one of their stores. Now, it’s available on demand. When you experience iCloud, you’re going to feel better than a day with Tony Robbins.

Well, how is Apple going to do it? I can’t steal all of Steve’s thunder. Stay tuned tomorrow, Monday, June 6th at 1 PM EST for the good vibes. No sad Macs allowed.

Steve shows how excited you will be by iCloud (Courtesy TNW)

Tags: Apple

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