Looking back, I used to think of myself as a Commodore guy, then a UNIX guy and then a Windows guy. At some point, I decided I was no longer going to be religious about operating systems and technologies. Steve Jobs helped me realize it isn’t the technology in itself that’s important. The most important thing is the customer experience and no one executed on it better than Steve Jobs and Apple. From Apple products, I learned it’s not just about features, it’s about the value the product creates for the customer. Sometimes less is more. And yes, design and aesthetics count. It’s the total experience that matters.